SJH Landscape
A garden gnome with a shovel and sunglasses for a landscaping crew.
- Client
- SJH Landscape
- Discipline
- Mascot
Every lawn already has a gnome on it. SJH just made theirs the one holding the shovel.
The character
Arms crossed, shovel planted, shades on. The pose says the job is already done, which is the thing a homeowner is actually buying. He stands on a flat green oval that grounds him and gives the mark a base to sit on when it goes on a truck or a yard sign.
The palette runs two greens against denim blue, so the character separates from grass in a photo instead of blending into it.
The wordmark
Heavy caps with blades of grass tucked into the counters and a navy outline thick enough to survive vinyl cutting. Small texture, but it means the type still says "landscaping" when the gnome is cropped out.
